Concept, Layout, and Copy

Who likes carrying around a wallet, a lanyard, and a bag just to have their necessities with them? Most certainly not college students.
3M has partnered with Universities to help students keep their life in order (or at least their important belongings). Every phone pocket comes with a built in fob that is programmable for to access dorms and college buildings. 

Say goodbye to making hair-tie key bracelets, being locked out, and leaving your cards behind.