Photography, Video, Copywriting, Poster, and App Design
Megan Gregory: Website Design and Copywriting
Asics' brand recognition has been drowning in the sea of sameness. From its origins of being the first technologically advanced and innovative sneakers on the market, we wanted to give the attention it deserves and re-introduce Asics in a fresh and up to date way.
Concept: Running should be for yourself and no one else. It's not what you do for punishment, but an activity you partake in because you enjoy it. Anybody can be a runner no matter what body you have, whether you do it for fun, for health, or for competition, running is for all.
Solutions: New website, app, 5K activation, photo, video, and social.
Megan Gregory: Website Design and Copywriting
Asics' brand recognition has been drowning in the sea of sameness. From its origins of being the first technologically advanced and innovative sneakers on the market, we wanted to give the attention it deserves and re-introduce Asics in a fresh and up to date way.
Concept: Running should be for yourself and no one else. It's not what you do for punishment, but an activity you partake in because you enjoy it. Anybody can be a runner no matter what body you have, whether you do it for fun, for health, or for competition, running is for all.
Solutions: New website, app, 5K activation, photo, video, and social.
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5k ConsiderationsRace entry fees:
-Half believe they receive good value for their race entry fee -Half would run in a lower cost no frills/ less swag race -The other half would run in a higher cost fuller race experience/more swag (2017 National Runner Survey) |
App considerations:
-More than 90% of runners wear a tracking device or watch
-82% of runners like to use running apps to track their training -Half prefer to run alone -Runners skew 63% female (2017 National Runner Survey) |